{"id":4044,"date":"2026-06-24T16:52:32","date_gmt":"2026-06-24T08:52:32","guid":{"rendered":"https:\/\/test5.howmai.tw\/?page_id=4044"},"modified":"2026-06-25T10:15:01","modified_gmt":"2026-06-25T02:15:01","slug":"mission-and-vision","status":"publish","type":"page","link":"https:\/\/test5.howmai.tw\/zh\/mission-and-vision\/","title":{"rendered":"Mission and Vision"},"content":{"rendered":"
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Mission and Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ASEAN Commerce and Trade Development Promotion Association (ACTA) is dedicated to uniting the strength of global Chinese-speaking business communities and deepening engagement across ASEAN markets.<\/p>

We believe that the Chinese-speaking business world carries a cross-border cultural bond and a deep-rooted commercial heritage \u2014 making it one of the most strategically powerful forces for connecting the ASEAN Ten with global markets. ACTA is committed to building an international platform of genuine influence, integrating three core forces: media reach, high-level forums, and leadership networks \u2014 empowering Chinese-speaking enterprises to establish a meaningful and sustainable presence throughout the ASEAN region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Leadership Connections By forging deep connections with political and business leaders across ASEAN, we continuously create shared commercial opportunities. True business value is built on trust \u2014 and on long-term relationships between people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Heaven \u00b7 Earth \u00b7 People \u2014 The Three Forces in Resonance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTA operates on the philosophy of “Three Forces in Resonance” \u2014 a framework that drives the collective growth of the Association and its members.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHeaven Network\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMedia Influence Through strategic presence in local media across ASEAN, we establish the power to shape market narratives. Information is strategy. Organizations that communicate with precision lead the conversation \u2014 and define their brand in an ever-shifting business landscape.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEarth Network\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tForum Impact Through high-profile political and business forums, ACTA builds tangible influence for both the Association and its member enterprises across ASEAN nations. Every forum is a critical arena for policy dialogue, business matching, and trust-building at the highest level.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPeople Network\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tLeadership Connections By forging deep connections with political and business leaders across ASEAN, we continuously create shared commercial opportunities. True business value is built on trust \u2014 and on long-term relationships between people.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To become the most trusted strategic partner for Chinese-speaking enterprises entering ASEAN
ACTA’s vision is to establish itself, within the next decade,
as an indispensable pillar for Chinese-speaking businesses navigating the ASEAN landscape \u2014<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBuilding an advisor and partner network spanning all ten ASEAN nations, forming a localized business intelligence system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHosting internationally influential political and business forums that facilitate high-level dialogue between Chinese-speaking enterprises and ASEAN governments and corporations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDelivering continuous ASEAN market insights through our media platform, becoming the most trusted source of intelligence for the Chinese-speaking business community<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCultivating the next generation of Chinese-speaking business leaders, passing on cross-generational commercial wisdom and international vision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We are more than an association.We are the strategic compass guiding Chinese-speaking enterprises toward ASEAN.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Mission and Vision Our Mission The ASEAN Commerce and Trade Development Promotion Association (ACTA) is dedicated to uniting the strength of global Chinese-speaking business communities and deepening engagement across ASEAN markets. We believe that the Chinese-speaking business world carries a cross-border cultural bond and a deep-rooted commercial heritage \u2014 making it one of the most […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4044","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/pages\/4044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/comments?post=4044"}],"version-history":[{"count":3,"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/pages\/4044\/revisions"}],"predecessor-version":[{"id":4133,"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/pages\/4044\/revisions\/4133"}],"wp:attachment":[{"href":"https:\/\/test5.howmai.tw\/zh\/wp-json\/wp\/v2\/media?parent=4044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}